VERY POPULAR TODAY:
THE TRENDS OF TOMORROW
Pythia takes classical market research to a whole new level. With the help of artificial intelligence, we can make trend research for future market demands - with much greater precision.
Pythia’s algorithms collect, control and evaluate data. As a result, companies gain time and security for their product development.
Sell only what the market wants to buy. With Pythia's results you are always on the safe side.
Speaking of results pages: Click through our website to find out more. Or ask us directly.
WE
We are an experienced team of founders who have gained a wide range of experience in (online) commerce with our own brand, Dr. Severin, among others. In order to improve our performance, we have created an AI that uses a neural network to analyze huge amounts of data.
This enables us to obtain information that improves our products and presents them more effectively by forecasting upcoming trends. All at the right time and in the right place. We quickly asked ourselves: If this works for us, will it also work for other companies?
Whether new products, brands or ingredients - with Pythia you can imagine everything.
And since we are already at the introduction, here are some of us:
PETER | Co-Founder & CEO
Peter hat (kurz) Luft- und Raumfahrttechnik und (erfolgreich) Wirtschaftswissenschaften studiert. Nach seinem Studium gründete er mit Anfang 20 sein erstes Start-Up, die Kosmetikfirma Dr. Severin. Nach ersten medialen Auftritten wie bei der Höhle der Löwen und Artikeln u.a. in der FAZ folgten weitere erfolgreiche Gründungen in verschiedenen Bereichen. Um seine innovativen Produktideen automatisiert zu finden und um sie an Kunden weitergeben zu können, entwickelte Peter eine künstliche Intelligenz, die mittels Machine Learning Suchanfragen auswertet und prognostiziert - und dabei Trends findet.
JULIAN | Co-Founder
Pythia takes classical market research to a whole new level. With the help of artificial intelligence, we can make trend research for future market demands - with much greater precision.
Pythia’s algorithms collect, control and evaluate data. As a result, companies gain time and security for their product development.
Sell only what the market wants to buy. With Pythia's results you are always on the safe side.
Speaking of results pages: Click through our website to find out more. Or ask us directly.
YOU
Just because the AI Pythia always knows everything doesn't mean that we do. Whether current jobs, helpful tips or supplementary documents: Here you will find everything you are looking for.
OUR PARTNERS
![Rossmann-[Konvertiert].png](https://static.wixstatic.com/media/77ca12_c59c9c56c045424099497868f6ff03db~mv2.png/v1/fill/w_200,h_45,al_c,q_95,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rossmann-%5BKonvertiert%5D.png){kind=small}
I SEE SOMETHING
YOU DON'T SEE
The AI Pythia has a neural network that analyses huge amounts of data. She is fed daily by us and: she learns. Instead of merely calculating complex information that would be too extensive for the human brain, she can go one step further. And look ahead. She recognizes trends and creates forecasts that can provide a relevant competitive advantage.
HER
PYTHIA – is the name of our artificial intelligence. We have taken her name from Greek mythology. There she was regarded as the highest priestess in the oracle of Delphi and announced her prophecies to the people. This is exactly what our artificial intelligence does. She looks into the future and delivers prognoses.
TAKE FIVE EXAMPLES.
01
PRODUCTS: FINDING TRENDS
Pythia has found "CBD oil" as a trend for the drugstore chain Rossmann. Rossmann added it to its product line and it became one of the fastest selling products in all its stores. The cooperation between Pythia and Rossmann covers almost all areas of the retailer. Pythia supplies Rossmann with trendy products and brands for the entire retail line, which means that the stocking of the shelves and the online offers always remain up to date.
LANGUAGE USE
For another brand the product "turmeric capsules" (in german: "kurkuma") was analysed. In Germany, not only kurkuma but also curcuma is correct as a spelling - so which one should the company use for the packaging? The artificial intelligence Pythia recommended the K spelling. She predicted that the search volume for the variant with K would be 75 % higher in the next 18 months - and thus much more promising.
02
03
FOXYBOX: MARKETING EFFICIENCY
Foxybox is the first European beauty box which uses artificial intelligence to select products for its range. This enabled the company to achieve incredible growth figures in a very short time - our forecasts and recommendations were exactly the right ones and were also very well received by customers. Why? Because Instagrammer's and Youtuber's naturally wish to talk about trends. The results are impressive: Since the cooperation, the efficiency of their advertising spending has verifiably increased by 450%.
OFFER OF A REWARD
A manufacturer of cough sweets was informed by Pythia that the term "chesty cough" is very trending. So the manufacturer produced a chesty cough version of his cough sweets. Their sales in the drugstore tripled due to the more targeted appeal to consumers.
04
05
WONDERFOODS: TREND FINDING
For Wonderfoods, pilot customer since the very beginning, Pythia recommended "Matcha tea" in time, before the trend arrived in Germany. Wonderfoods became one of the first known Matcha tea suppliers in Germany, ahead of the top performers in the german tea market. Matcha tea has remained Wonderfoods' undisputed bestseller to this day.
HOW EXACTLY DOES THAT WORK?
EXACTLY.
You tell us what you're interested in, we tell you if anyone's interested. For this we use the information that people leave us on the Internet. We examine Google and Amazon search entries and other data sources on new trends, evaluate and structure them individually for our partners. We can now make statements with these target keywords.
Is what you're looking for trending?
And better: How likely is that?
For our brand Dr. Severin we did the same. We found out that "Vitamin C" and "Serum" were two of the hottest keywords in the beauty segment. Based on this trend research, we were able to make the decision in March 2017 to develop a Vitamin C serum and expand our range. With success. And with solid evidence.
Strategic alignment
Assortment orientation
Production planning
Quantity planning
Time scheduling